Joint Venture (JV) Setup Guide
Create exclusive partnership offers with premium commission rates for select marketers.
What is a JV Offer?
Joint Venture (JV) offers are special partnership arrangements designed for select, high-performing marketers who want to promote your deals with premium commission rates and exclusive terms. Unlike standard affiliate programs that are open to everyone, JV partnerships are invitation-only and typically offer higher commissions (often 50% or more) to reward quality partnerships.
Why Use JV Offers?
JV partnerships allow you to build strategic relationships with top-tier marketers, offering them better terms in exchange for dedicated promotion and higher-quality traffic. This creates a win-win scenario where both parties benefit from premium commissions and increased sales.
Step-by-Step: Creating a JV Offer
1Access Your JV Dashboard
- Log into your DrivenCart account
- Navigate to Dashboard → JV Management
- Select the deal you want to create a JV offer for
- Click on the "Create JV Offer" button
2Configure JV Commission Structure
- Front-End Commission: Set the commission rate for the main offer (typically 50-100%)
- Upsell Commission: Configure commission rates for any upsell offers in your funnel
- Downsell Commission: Set commissions for downsell offers (if applicable)
- Recurring Commission: For subscription products, decide if JV partners earn on renewals
- Cookie Duration: Set how long the affiliate cookie lasts (default: 30 days)
3Define JV Terms and Conditions
- Minimum Requirements: Specify any list size or traffic requirements
- Promotional Guidelines: Outline how partners can promote your offer
- Launch Date/Period: Set the official launch window for coordinated promotions
- Exclusive Materials: Mention any swipe files, bonuses, or creatives provided
- Payment Schedule: Define when commissions are paid (e.g., NET-15, NET-30)
4Create JV Marketing Assets
- Prepare high-converting email swipes (5-7 emails recommended)
- Create promotional graphics and banners in multiple sizes
- Record video sales letters or promotional videos
- Compile bonus package information and access details
- Write demo scripts or webinar presentations
- Upload all assets to your JV partner resource area
5Set Up JV Partner Access
- Generate unique JV affiliate links for tracking
- Create a private JV partner page or resource center
- Set up a dedicated email or Slack channel for JV support
- Configure access to real-time stats and reporting
- Enable partner notifications for sales and milestones
6Activate and Monitor Your JV Offer
- Review all settings and test the affiliate tracking
- Click "Activate JV Offer" to make it live
- Send invitations to your selected JV partners
- Monitor performance through your JV dashboard
- Communicate regularly with active partners
- Track conversions, revenue, and partnership ROI
Pro Tips for Successful JV Offers
🎯 Start with Top Performers
Identify your best-performing affiliates from your standard program and upgrade them to JV status first. They've already proven they can drive results.
💰 Offer Competitive Commissions
Research what competitors are offering. JV commissions typically range from 50-100% on front-end offers. Don't be afraid to be generous—the back-end profits and customer lifetime value make it worthwhile.
📧 Provide Complete Marketing Materials
Make it as easy as possible for JV partners to promote. Supply ready-to-use email swipes, graphics, videos, and promotional copy. The less work they need to do, the more they'll promote.
🏆 Create Partner Incentives
Offer leaderboard contests, bonus prizes for top performers, or tiered commissions that increase with volume. Gamification drives friendly competition and better results.
📊 Communicate Performance Data
Share conversion rates, earnings per click (EPC), and average order values with partners. Transparency builds trust and helps partners optimize their promotions.
JV Commission Best Practices
✅ Recommended Approach
- • 50-100% commission on front-end
- • 30-50% commission on upsells
- • Recurring commissions on subscriptions
- • Clear payment terms (NET-15 or NET-30)
- • Performance bonuses for top partners
❌ Common Mistakes to Avoid
- • Low commission rates that don't motivate
- • Complicated tier structures that confuse
- • Delayed payments beyond industry standards
- • No recurring commissions on subscriptions
- • Unclear or restrictive promotion guidelines
Troubleshooting Common Issues
Issue: JV Partners Not Seeing Their Stats
Solution: Verify that partner access permissions are correctly configured. Check that they're logging in with the correct email address associated with their JV account. Ensure real-time reporting is enabled in your JV settings.
Issue: Commission Tracking Not Working
Solution: Test the affiliate link in an incognito browser window. Verify that tracking cookies are being set properly. Check that your JV offer is activated and not in draft mode. Review cookie duration settings.
Issue: Partners Confused About Payment Schedule
Solution: Clearly communicate payment terms in your JV agreement. Set up automated payment notifications. Consider using Stripe's automatic payout features to streamline commission payments.