Offer free access to your products while still triggering your sales funnel.
100% off coupons make your product free for customers, but unlike setting a product to $0, they still trigger your complete sales funnel with upsells. This is perfect for lead generation and building your customer base.
When a customer uses a 100% off coupon:
Free Initial Product
Customer gets the main product for free (no payment required)
Sales Funnel Triggered
Customer is shown your upsells where they can make paid purchases
Customer Data Captured
You collect their email and contact information
Offer a free product to build your email list, then present upsells
Give away the front-end product free during launch, monetize with backend offers
Let affiliates give away your product free while earning commissions on upsells
Build customer relationships with free entry product, then cross-sell
Ensure your upsells offer significant additional value
Don't spam with too many upsells - 2-3 is ideal
Make the free product valuable enough to build trust
Track conversion rates on your upsells to optimize pricing