Creating Free Deal Listings ($0 Products)
Learn how to create free product funnels for lead generation and upselling
What Are Free Deal Listings?
Free deal listings allow you to offer products at $0 to capture buyer information without requiring payment. This is perfect for:
- Lead Magnets: Free ebooks, templates, checklists, or guides
- Free Trials: Give access to your service for free before upselling
- Tripwire Funnels: Start with free product, then offer paid upsells
- Content Upgrades: Offer free bonuses to build your email list
- 100% Off Promotions: Limited-time free access to paid products
How to Create a $0 Deal
Method 1: Set Price to $0
- Go to Deal Creation/Edit page
Navigate to Dashboard → Create Deal (or Edit existing deal)
- Click on the "Media & Call-to-Action" tab
- Enable Payment Processing
Check the "Enable Payment (Stripe)" checkbox
- Enter $0 in the Price field
Type
0or0.00in the price input - You'll see a confirmation message💚 Free Product - Perfect for lead magnets or 100% off coupons!
- Configure delivery method
Choose how buyers will receive the free product (download link, access URL, email instructions, etc.)
- Save your deal
Method 2: Use 100% Off Coupons
- Create a deal with any price
Set your normal price (e.g., $47)
- Go to Dashboard → Coupons
- Create a new coupon
- • Select your deal
- • Choose "Percentage" discount type
- • Enter 100 for 100% off
- • Set usage limits if desired
- Share the coupon code
Buyers who apply this coupon get the product for free
What Happens When a Buyer Claims a Free Product?
The Free Checkout Flow:
- Buyer clicks your CTA button
They see "FREE" displayed instead of a price
- Checkout modal opens
Buyer enters name and email only (no credit card required)
- Instant confirmation
No payment processing - immediate access granted
- Delivery instructions shown
Based on your delivery configuration
- ESP/Webhook integration fires
Buyer is added to your email list automatically
- Upsell funnel begins (if configured)
Buyer is redirected to your first upsell offer
Best Practices for Free Product Funnels
1. Always Include Upsells
The free product is your "foot in the door". Configure paid upsells to monetize the traffic. Many buyers who claim free products will purchase upsells.
2. Deliver Real Value
Don't just create a throwaway freebie. Provide genuine value to build trust for future offers.
3. Configure ESP Integration
Make sure you're capturing these leads in your email service provider so you can follow up with email marketing.
4. Use Scarcity & Urgency
Even though it's free, create urgency with countdown timers and limited availability messaging.
5. Clear Delivery Instructions
Make it crystal clear how buyers will access the free product immediately after claiming it.
Example Use Cases
Example 1: Free Ebook → Paid Course
- • Main deal: Free ebook on "10 Marketing Strategies" ($0)
- • Upsell 1: Full video course on marketing ($97)
- • Upsell 2: 1-on-1 consulting session ($497)
Example 2: Free Template → Premium Bundle
- • Main deal: Free business plan template ($0)
- • Upsell 1: 50 premium templates bundle ($47)
- • Upsell 2: Lifetime access to template library ($197)
Example 3: Free Software Trial → Subscription
- • Main deal: 14-day free trial ($0)
- • Upsell 1: Monthly subscription ($29/month)
- • Upsell 2: Annual subscription with 2 months free ($290/year)
Important Notes
No Platform Fee on Free Products
Since there's no sale amount, there's no platform fee charged on free product claims.
Affiliate Commissions
Affiliates don't earn commission on free products, but they do earn on any upsells the buyer purchases.
Order Tracking
Free product claims still appear in your Orders dashboard for tracking and follow-up.