What is a Sales Funnel?
A sales funnel allows you to offer additional products (upsells) immediately after someone purchases your main product. This significantly increases your average order value.
Example Funnel:
- Customer buys main product ($47)
- Sees Upsell #1: Bonus templates ($27) - 40% take rate
- Sees Upsell #2: 1-on-1 coaching ($197) - 10% take rate
- Average Order Value increases from $47 to $78!
Creating Your Sales Funnel
- Edit your deal → Go to "Sales Funnel" tab
- Add First Upsell
- Enter upsell title and description
- Set price (or select existing deal as upsell)
- Add image or YouTube video
- Write compelling copy explaining the offer
- Add More Upsells (optional)
You can add multiple upsells in sequence
- Set Discount (optional)
Offer special pricing only available in the funnel (e.g., "Only $27 instead of $47!")
- Save your changes
Using Existing Deals as Upsells
You can select any of your existing deals (or affiliate products) as upsells:
- Your Own Deals: Offer your other products at discounted prices
- Affiliate Deals: Promote other vendors' products for commission (no discount allowed)
Note: When using affiliate products as upsells, you cannot offer discounts since you don't own the product.
Best Practices
- Relevance: Upsells should complement the main product
- Value Ladder: Start with lower-priced upsells, then higher-priced
- Clear Benefit: Explain exactly what they get and why they need it
- One-Time Offers: Create urgency by mentioning this price is only available now
- Easy Decline: Always provide clear "No Thanks" option