Increase your average order value with strategic upsells in your sales funnel.
Upsells are additional offers presented to customers immediately after they purchase your initial product. These complementary products or upgrades can significantly boost your revenue per customer.
Offer relevant products that complement the initial purchase
Keep upsell prices proportional to the initial product (typically 30-70% of original price)
Use clear, time-limited language ("One-time offer", "Available only now")
Make the "No thanks" option visible but less prominent
Don't overwhelm - limit to 2-3 upsells per funnel
Main: Basic license → Upsell: Pro license with advanced features
Main: Video course → Upsell: Coaching sessions or certification
Main: Basic templates → Upsell: Premium bundle with bonus resources